Text Messaging Policy

1. Overview

ShopTalk Messenger, operated by Collision Repair Innovations, provides business text messaging services to collision repair shops and their customers. This Text Messaging Policy outlines the rules and guidelines for using our text messaging features.

2. Consent Requirements

Before sending text messages to any recipient through ShopTalk Messenger, you must obtain proper consent. This includes:

• Express Written Consent: For marketing or promotional messages, you must obtain express written consent from the recipient before sending any messages
• Implied Consent: For transactional messages (appointment reminders, repair status updates, invoice notifications), implied consent may be sufficient when the recipient has an existing business relationship with you
• Opt-In Records: You must maintain records of all consent obtained, including the date, time, and method of consent

3. Message Content Guidelines

All text messages sent through ShopTalk Messenger must:

• Clearly identify your business name
• Be relevant to the recipient's relationship with your business
• Include opt-out instructions (e.g., "Reply STOP to unsubscribe")
• Not contain false, misleading, or deceptive content
• Not contain content that is illegal, harmful, threatening, abusive, or harassing
• Comply with all applicable laws and regulations

4. Opt-Out Handling

You must honor all opt-out requests immediately. When a recipient replies with STOP, UNSUBSCRIBE, CANCEL, END, or QUIT, you must:

• Immediately cease sending text messages to that recipient
• Send a single confirmation message acknowledging the opt-out
• Maintain an opt-out list and ensure no further messages are sent to opted-out numbers

ShopTalk Messenger automatically processes standard opt-out keywords and will block further messages to opted-out numbers.

5. Message Frequency

You should limit the frequency of messages to what is reasonable and expected by the recipient. Excessive messaging may be considered spam and could result in account suspension. We recommend:

• Transactional messages: As needed based on business activity
• Marketing messages: No more than 4 per month unless the recipient has explicitly agreed to more frequent communication
• Review requests: One per completed service

6. Prohibited Uses

The following uses of ShopTalk Messenger's text messaging service are strictly prohibited:

• Sending unsolicited commercial messages (spam)
• Sending messages to numbers on the National Do Not Call Registry without proper consent
• Using automated systems to send messages without human oversight
• Sending messages that impersonate another person or business
• Sharing, selling, or distributing recipient phone numbers to third parties
• Using the Service for any illegal purpose

7. Compliance with Laws

You are responsible for ensuring that your use of ShopTalk Messenger's text messaging features complies with all applicable laws and regulations, including but not limited to:

• Canada's Anti-Spam Legislation (CASL)
• Telephone Consumer Protection Act (TCPA)
• CAN-SPAM Act
• Cellular Telecommunications Industry Association (CTIA) guidelines
• All applicable provincial and state regulations

8. Data and Message Rates

Standard message and data rates may apply to recipients of text messages. You should inform your customers that standard messaging rates from their carrier may apply when they receive messages from your business.

9. Enforcement

Violation of this Text Messaging Policy may result in:

• Warning and request for corrective action
• Temporary suspension of messaging capabilities
• Permanent termination of your account
• Reporting to relevant regulatory authorities

10. Contact Us

If you have any questions about this Text Messaging Policy, please contact us at:

ShopTalk Messenger
Collision Repair Innovations
Email: [email protected]